The Marketing & Online Communities Conference is an invitation-based event held at the exclusive Tribeca Grand in New York City on November 5th, 2008. The conference will bring together thought leaders from the marketing and online community sectors to discuss marketing challenges – and unprecedented opportunities – in online communities.
Online communities offer many unexplored relationship-building opportunities for marketers. They also present several significant hurdles: marketers are often uncomfortable with new and unproven community marketing models, brand managers are tasked with quarterly progress, while also trying to build long-term relationships, and online communities are concerned about marketing efforts detracting from the community’s experience and culture.
If you are an agency seeking to better understand the possibilities of online communities, a brand manager looking to engage in community-building activities, or a community expert seeking to expand marketing relationships, this conference will be of value.
Registration price for this year's event is $845.
Request an invitation
Some of last years' attendee organizations include:
* Yahoo
* Digit London
* AOL
* guerilla PR
* Cartoon Network
* Microsoft
* Edelman
* Satisfaction
* Fodors
* Consumer Reports
* Autodesk
* Marketmaker Interactive
* Warner Brothers Records
* David X. Manners Company
* Fidelity Investments
* WebEx
Last years sessions included:
* Marketing to Communities – The Brand “Us”
* Anatomy of an Integrated Campaign
* Creating Successful Campaigns With Established Communities
* Hosting the premier community for your Brand
* Using Social Media in Your Campaigns
* Measuring The Success of Your Community Campaign
* Children & Tween Communities: Engaging the Future
* Boomer Networks
* The Future of Community-based Marketing
Wiki and Blogs from the 2007 Marketing and Online Communities Conference:
Marketing and Online Communities Conference Wiki
Online Community Report - 2007 Session Highlights
Tribeca Grand Hotel
Standing between the sectors of high finance and high fashion, the Tribeca Grand Hotel is New York’s exclusive downtown getaway right in the epicenter of the urban universe. Of all the hotels in New York City, Tribeca Grand’s location is utterly unrivaled—the quiet cobblestone corner looks out upon one of the richest, most sought-after neighborhoods in Manhattan, one that has long seduced celebrities and artists, financiers and the jet set. The only thing that might trump the beauty of the surroundings is Tribeca Grand’s own stunningly designed interior. The soaring central atrium opens to a fleet of luxurious guestrooms, the intimate Church Lounge, a premier cocktail bar and restaurant, and even a private film screening room—a luxury hotel the way only Tribeca would have it.
We are now accepting session proposals and are offering a limited number of sponsorship opportunities. For more information, please Bill Johnston.
Sponsors:
Media Sponsor:
