Research

Online Communities Marketing, Growth and Engagement

18 Aug 2008, Bill Johnston

Executive Summary

The Online Community Marketing, Growth and Engagement research study was initiated in May of 2008. The study was created in order to investigate the relationship between marketing, community growth and member engagement. Our goal was to gain insight into how people are measuring engagement in their online communities and to understand how many organizations were using an elite / influencer program, and how those programs were structured.

Bill Johnston (Forum One Networks) sent approximately 300 survey invitations to online community and social media professionals in our network of executives and practitioners.

We received 95 completed surveys. Participants included large software companies, large community destination sites, niche community sites, platform providers and interactive marketing and advertising firms.

There is a tremendous amount of useful write-in data from our research. We have organized the report with an eye towards summaries. We have also included all of the write-in data for your review.

 

This report is available for purchase for $295.

 
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