Research

Online Community Culture: Establishing, Maintaining and Changing

17 Nov 2008, Online Community Research Network

Full Report Available for Purchase

The Online Community Culture survey was initiated in October of 2008. The intention of the study was to get a broad look at online community culture in the workplace.

We received approximately 73 responses. Participants represent a healthy swath of the types of organizations participating in online community culture, including: large software companies, media companies, non-profit organizations and independent consultants.

Key insights from the report include:

  • The majority of the respondents belong to a Public (Externally-facing, customers, users, audience) online community (77%)
  • A large percentage of the respondents are Managers (44%)
  • Over a third of the participants belong to an online community that has existed for more than 5 years (37%). The second largest category for the existence of online communities is 0-3 months (15%)
  • The three most important factors in establishing and maintaining a community's culture
  • The three most commonly reported issues that respondents felt would have the most negative impact on a community culture
  • The three factors that had the most influence on an online community’s culture


Click the link below to download a complimentary summary of the full report. The summary includes limited statistics and data from the full report. Click the link above to purchase the full report.

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