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Research
Social Media Ecosystems 2009
3 Aug 2009, Online Community Research Network
The Online Community Social Media Ecosystems research study was conducted in March and April of 2009. The study was created to provide insight about how organizations leverage external online community social media sites to support their organizational goals.
We received approximately 60 completed surveys. Participants represent many sectors and markets including: large software companies, large community and social media destination sites, niche community sites, manufacturers, government and
non-profits.
Key insights from the report include:
- A majority of respondents (26%) said that their community has existed for more than five years.
- Of the high priority sites mentioned, five sites were mentioned as more important more than others:
- Twitter
- Facebook
- LinkedIn
- YouTube
- Second Life
- MySpace
- The most important goal on ecosystem sites is to educate and inform, followed by the goal of peer-to-peer evangelism.
- Creating relationships between the user and the brand rated the most important activity followed by messaging and communicating timely information.
- Most respondents are learning from current site participation and actively strategizing as they go along without a formal ecosystem plan in place.
- Community managers or assistants are most often tasked with ecosystem site measurement.
- More enhanced, direct communication is what respondents most value about ecosystem site participation.
- The advice most given to peers was:
- Be efficient with process and measurement.
- Be responsive in communications to members/participants.
- Be authentic in the way you communicate and respond.
Click the link below to download a complimentary summary of the full report. The summary includes limited statistics and data from the full report. Click the link above to purchase the full report.
Download (PDF, 372 KB)
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