|
|
Jobs List
Virgin Media Community Senior Producer at Virgin Media
Description
Company summary: Virgin Media is quite simply an entertainment and
communications company that's bursting with fresh ideas, for our customers
and for you.
We're the first company to offer the unique combination of digital TV,
broadband, phone and mobile. That means our customers can choose to watch
their favourite programmes, pause and rewind live TV and pick from over 500
films on demand, while they download music, catch up with celebrity gossip
on their mobile and enjoy unlimited calls on their home phone. We even own
our own TV channels, like Living, Bravo and Virgin 1.
Main purpose of job: Build and develop the Virgin Media online Community to
support portal objectives of driving traffic, revenue and dwell-time on the
portal.
1. Key Accountabilities
- Manage the day to day operational success of the Community channel and
provide guidance for community integration to the publishing team
- Work closely with Virgin producers and Channel Managers to integrate
Community into channels and drive reciprocal traffic
- Work with third party moderation and technology partners to ensure
quality of experience and reliable service and act as operational point of
contact within the Portal team
- Develop a lively community and recruit team of loyal Community leaders
- Be aware of key players and troublemakers in the community. Monitor
arguments and fire fight where required, working with 3rd party moderators
- Evangelise Community throughout the Editorial team and support Channel
objectives.
- Advise and support, where feasible, on new social networking/media
initiatives and new community product development
- Work closely with other Virgin departments such as customer services,
legal, PR, marketing, product management to ensure the Community proposition
is clear and any issues are raised and dealt with appropriately
- Ensure processes are in place to mitigate against the risks of
Community to ensure the experience is safe.
- Develop, maintain and communicate Virgin Community policy.
- Maintain processes associated with customers who are flouting
Community guidelines, including where appropriate, warnings and closing
accounts
- Maintain the community email inbox, replying to complaints and queries
as appropriate and helping boardies with any technical problems on the
forums etc
- Work with the advertising / commercial teams on integrating relevant
material into the portal in a way that will drive traffic, support
commercial / revenue targets while balancing optimum user experience
- Manage the statistical analysis and reporting for Community to the
Editorial Development Manager and communicate key metrics to the Editorial
team
2. Knowledge & Experience
Experience of supporting communities within commercial sites / portals, with
a strong background in the following areas:
- Community moderation management
- Integrating Communities into content
- Integrating Community technology partners
- Building and growing online Communities
- Experience of managing 3rd party relationships
- Demonstrable experience of increasing traffic on websites
- Demonstrable experience of working creatively in a commercial
environment
- In-depth understanding of how the Internet works, how the audience
interacts with web sites and the latest developments and trends on the Net
- Familiarity with html and content management systems
- In depth knowledge of safety issues as they relate to online
communities. In particular legal and safety of minors and issues that affect
brand and company profile
- Ability to think strategically and influence business thinking
internally, broker support and evangelise
- Excellent project management skills with attention to detail and the
ability to multi-task
- Ability to thrive under pressure and deliver in a fast paced
multi-project environment
- Excellent communication skills with both non-technical team members and
developers
- Comfortable with change
- Experience of working within virtual teams. Good editorial skills,
developed within an Internet environment
3. Scope & Responsibility
- Editorial responsibility for Virgin Media's community channel, 'Your
Space'
- Use creative and editorial knowledge to understand and develop the
Community experience across the Portal team inline with target audience
needs
- Increase page impressions, unique users, revenue and frequency of visit
- Raise visibility and the value of the Virgin Community internally and
externally through advocacy and evangelising the value-add of community
products to publishing
- Manage relationship with Community partners (including 3rd parties,
commercial, editorial, moderators and community volunteers)
- Management of day-to-day issues on Community, including Community
hosts/leaders and 3rd party moderation company
- Ensure Virgin Community is a safe environment and measures are in place
to avoid problems associated with defamation and libel
Details
Location: UK, United Kingdom
Type: Full Time
Posted: 26 Aug 2008
Contact Information
Name: Gary Rolin
Email: gary.rolin@virginmedia.co.uk
Phone: 020 7299 5524
|
