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Jobs List
Product Manager for Community at Care2 Inc.
Description
How would you like to work for a company that shares your values and is making the world a better place? Welcome to Care2!
With more than 9 million members and 400 nonprofit partners, Care2 is the largest and most trusted online community, empowering people to lead healthier, more sustainable lifestyles while taking action on important causes. We're looking for a Product Manager for Community to drive the growth and engagement of our online community.
As our internal "Community Advocate," you will be leading the charge to engage, retain and develop a thriving population of passionate super users and evangelists. You will have broad responsibilities to develop an integrated strategy of products and programs as a key member of our marketing team.
You can make a difference by joining our high powered, committed team!
Responsibilities:
* Develop integrated strategy for growing social media content and community interaction in all areas of Care2 site.
* Drive product strategy and execution with new social networking/interactive features, more personalization capability and overall user experience improvements.
* Create specific marketing programs to drive traffic and community engagement in most highly leveraged areas of site. Integrate product/program initiatives to improve level of member communication, recognition and reward.
* Identify super users and manage ongoing communication/engagement. Maximize super user effectiveness as key influencers and connectors.
* Give direction to customer support team to create consistent voice of Care2 and improve user experience.
* Be an active user of popular social networks and community sites. Develop an understanding of how to effectively engage a 25-55 year old female audience.
* Actively measure and report results of traffic and social media contributions, including monthly visits, page views, pages/visit and repeat visits.
Requirements:
* 4-6 years of experience in product marketing and related marketing roles for an Internet consumer marketing company.
* In-depth understanding of social networks, SEO, and Web 2.0 technologies and marketing techniques.
* Active user and/or blogger on social media and community sites. Passion for building community and interacting online.
* Strong analytical skills and experience with web analytics reporting tools.
* Excellent writing and overall communication skills.
* Exceptional project management skills with a demonstrated ability to work collaboratively with engineering, editorial and web design teams.
* Self-starter, dynamic and able to thrive in an unstructured environment.
* Commitment to Care2's socially responsible mission.
Compensation:
* Competitive compensation with comprehensive benefits package.
Details
Location: Redwood City, California United States
Type: Full Time
Posted: 17 Sep 2008
Contact Information
Email: c_resumes2006@earth.care2.com
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