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Jobs List
Customer Retention Marketing Mgr at Gaia Online
Description
Gaia Online is one of the world's fastest growing online hangouts for teens, and is now the #1 time spent site in social media! Each month more than five million unique users come to Gaia to socialize, play games, and watch movies in the site's virtual cinema. Gaia Online provides an environment of creativity, self-expression and engaging fun for teens. Founded in 2003 and based in San Jose, CA, Gaia has the largest and amongst the most active Forum Message Boards on the web with more than 1 billion posts, growing at 1 million per day. Gaia's Board of Directors includes Bob Kagle from eBay's Board and Geoff Yang from MySpace's Board - who is calling Gaia Online "one of the next best consumer web plays out there." Backed by Benchmark Capital and Redpoint Ventures, Gaia is extremely well-funded and is set for a very bright future.
Gaia just raised $11M in a new round of venture funding led by Institutional Venture Partners (IVP): http://www.sci-tech-today.com/story.xhtml?story_id=12100ESF39JE. This announcement is the latest evidence that investors are betting big on virtual worlds. Venture-capital and media firms shelled out more than $345M to 39 virtual worlds-related companies through the first six months of 2008. According to research firm eMarketer, 53% of the 34.3 million child and teen Internet users in the U.S. will be participating in virtual worlds on at least a monthly basis by 2011. Gaia Online has just announced a new partnership with Virtual Greats, which holds the multiplatform distribution rights for virtual goods associated with pop-culture icons such as Elvis Presley, Justin Timberlake, Paris Hilton, and Snoop Dogg. Every Gaia employee gets stock options and is provided with world-class benefits. Gaia currently has over 130 employees and doubled revenues this past year, bringing in a number of great 6 figure deals including Scion, WB, Sony, XBox, WWE, Paramount, and Acuvue. Gaia was just recognized as one of Time's 50 Best Websites:
http://www.time.com/time/specials/2007/articl/0,28804,1809858_1809954_1811342,00.html
Gaia is looking for a highly motivated, focused and entrepreneurial Customer Retention Marketing Mgr with a thorough online consumer background and expertise in managing customer communication, retention and loyalty programs. The Manager of Retention Marketing's primary focus will be to develop and drive the company’s retention plans and manage execution. Plans must drive frequency of visit and higher user engagement. This individual will be expected to create and launch programs, to support multiple marketing objections (such as conversion, retention and win-back), as well as monitor, track and reports on results. Comp. $80-100K base (possibly higher for the right candidate) + full benefits + stock options. MUST HAVES:
- 5+ years experience in online marketing (social entertainment/social networking a plus) with an exceptional track record developing and marketing retention programs
- Substantive email marketing experience with a strong understanding of email marketing operations, platforms and technology
- Strong analytical skills with demonstrated ability to use information to deliver program improvement
- Proven track record in project/process management skills, as well as excellent verbal and written communication skills
- Results-driven and willing to take a hands-on approach to get the job done, as well as the ability to work collaboratively across multiple functions
Details
Location: San Jose, California United States
Type: Full Time
Posted: 6 Nov 2008
Contact Information
Name: Staci Marcus
Email: smarcus@cmajobs.com
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