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Jobs List
Acquisition Marketing Manager at Gaia Online
Description
Gaia Online is one of the world's fastest growing online hangouts for teens, and is now the #1 time spent site in social media! Each month more than five million unique users come to Gaia to socialize, play games, and watch movies in the site's virtual cinema. Gaia Online provides an environment of creativity, self-expression and engaging fun for teens. Founded in 2003 and based in San Jose, CA, Gaia has the largest and amongst the most active Forum Message Boards on the web with more than 1 billion posts, growing at 1 million per day. Gaia's Board of Directors includes Bob Kagle from eBay's Board and Geoff Yang from MySpace's Board - who is calling Gaia Online "one of the next best consumer web plays out there." Backed by Benchmark Capital and Redpoint Ventures, Gaia is extremely well-funded and is set for a very bright future.
Gaia just raised $11M in a new round of venture funding led by Institutional Venture Partners (IVP): http://www.sci-tech-today.com/story.xhtml?story_id=12100ESF39JE. This announcement is the latest evidence that investors are betting big on virtual worlds. Venture-capital and media firms shelled out more than $345M to 39 virtual worlds-related companies through the first six months of 2008. According to research firm eMarketer, 53% of the 34.3 million child and teen Internet users in the U.S. will be participating in virtual worlds on at least a monthly basis by 2011. Gaia Online has just announced a new partnership with Virtual Greats, which holds the multiplatform distribution rights for virtual goods associated with pop-culture icons such as Elvis Presley, Justin Timberlake, Paris Hilton, and Snoop Dogg. Every Gaia employee gets stock options and is provided with world-class benefits. Gaia currently has over 130 employees and doubled revenues this past year, bringing in a number of great 6 figure deals including Scion, WB, Sony, XBox, WWE, Paramount, and Acuvue. Gaia was just recognized as one of Time's 50 Best Websites:
http://www.time.com/time/specials/2007/articl/0,28804,1809858_1809954_1811342,00.html
Gaia is looking for a seasoned Acquisition Marketing Manager to lead customer acquisition and conversion strategy and execution. Strong analytical skills, an understanding of user-site flow dynamics, and strong online marketing experience and a history of success are a must. The "ideal" candidate will have a proven track record of driving successful acquisition strategies and launching products in a similar content portal environment, demonstrating incremental revenue growth. Comp. $80-100K base (possibly higher for the right candidate) + full benefits + stock options. MUST HAVES:
- 5+ years experience working in online consumer media in a Marketing Mgr role related to online consumer acquisition, direct response/database marketing, social network, and SEO
- Experience in channel marketing planning, as well as hands-on experience managing campaigns across multiple online channels and mixed media
- Strong analytical/quantitative skills (must be able to read and interpret marketing reports and make recommendations), as well as verbal/written communication and project mgmt
- Experience handling optimization of response rates and P&L by actively recommending market tests, as well as reporting and ROI-focused
- Self-starter and results-oriented; motivated contributor who brings passion and drive to succeed; ability to work in fast-paced environment and remain cool under pressure
- An acute sense of lifestyle trends, media savvy, pop culture hit lists and brands, as well as strong understanding of broader entertainment industry; games, music, and movies etc.
Details
Location: San Jose, California United States
Type: Full Time
Posted: 6 Nov 2008
Contact Information
Name: Staci Marcus
Email: smarcus@cmajobs.com
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