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Jobs List
Social Media Community Specialist at AAA Mid-Atlantic
Description
The Social Media Community Specialist’s mission is to implement AAA Mid-Atlantic’s Social Media Strategy by launching, growing, and maintaining all of our current and planned online communities.
The Social Media Specialist will be primarily responsible for being a passionate customer advocate and for representing the best interests of the community.
The Social Media Specialist will have accountability for initiating, leading, guiding, and moderating discussion topics between AAA Members, Customers and Associates, as well as collecting and representing the needs from the community.
The Social Media Specialist will align the business and operational needs of the community programs and integrate it with various facets of the business.
The Social Media Specialist will monitor all community activities and implement initiatives focused on community growth, engagement and expansion.
The Social Media Specialist represents the voice of the company externally and the voice of our members and customers internally.
DUTIES/RESPONSIBLITIES/SCOPE:
Manage all current community features for Team AAA – our internal community for AAA Associates, including but not limited to, our Executive Blog, Message Boards, Polls & Profiles.
Manage all current and planned community features outlined in our Strategic Plan, which include a series of business line verticals: Cars & Driving, Travel, Discounts, Ratings & Reviews.
Assist in developing strategy for all future communities.
Develop and maintain an ongoing Promotion Strategy to communicate the communities to our Members.
Leverage our community initiatives to other clubs that are part of our holding company by, initially, the sharing of best practices. Should our social community strategy and platform be utilized by other clubs, this position will lead the coordination efforts of extending our community to the other clubs.
Launch and grow all current and planned communities.
Monitor and facilitate all community discussions.
Engage with the community through a series of online and offline events.
Provide real-time alerts and monthly reports to key internal stakeholders.
Coordinate, publish, and seed content for all communities.
Develop and foster relationships with key internal and external content developers.
Evangelize and train internal clients on the value of the online community.
Learn the blog application we are utilizing and train all key internal stakeholders, as/when needed.
Transfer community information to the appropriate internal departments for response, such as:
• Technical issues to our partner platform
• New ideas to the relevant business unit
• Advertising ideas and commentary to Marketing, etc.
Monitor online conversations and participate in them to build brand visibility and thought leadership
Establish metrics & report on them on a monthly basis including recommendations
Identify & engage community advocates
Proactively escalate issues, observations, opportunities, and insights to the Manager of Business Services.
Communicate issues, opportunities and insights to the company at large.
Stay up to date on new social media tools, best practices and how other organizations and companies are using them.
Participate in professional networking by interacting with peers and influencers & attending events.
Details
Location: Wilmington, Delaware United States
Type: Full Time
Posted: 6 Jun 2009
Contact Information
Name: Kim Snedaker
Email: ksnedaker@aaamidatlantic.com
Phone: 302-299-4443
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