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Jobs List
Director, Customer Engagement at Sonicbids
Description
The music industry is changing and Sonicbids is helping to change it one gig at a time. Sonicbids is a website that helps bands connect with people who book or license music. The Sonicbids online community is made up of over 210,000 emerging artists and 19,000 promoters from over 107 countries worldwide. Life here is different. Things move quickly, things change just as quickly, and every day brings a new challenge. We like to find what works, and then find what works better.
We're looking for dynamic, creative people who want to roll up their sleeves and help the cause. Sound like you?
Position Title: Director, Member Engagement
Reports To: VP, Marketing
Position Summary: Sonicbids is seeking a Director, Member Engagement. The Director, Member Engagement will focus on defining, building the business cases for, and implementing marketing programs that promote Sonicbids’ products and retain existing members. This is a role that requires the willingness and ability to get things done in a hands-on, roll-up your sleeves way, while also being able to operate at a strategic, “big picture” level.
Essential Functions:
• Use data-driven, analytical insights in order to continually understand and refine how we retain our most profitable set of member relationships, and potentially re-engage past members.
• Drive revenue by developing business cases around proposed new programs and product enhancements; prioritize those ventures; lead the team accountable for executing them; measure program success, and continually seek out opportunities for improvement.
• Drive member retention by developing messages that speak to our member base effectively at every stage of their relationship with us - from getting them to engage in the Sonicbids community to considering upgrading their membership and beyond. Understand what touch points are appropriate for emerging bands looking for their first gig or a promoter looking to identify talent for their event, competition, licensing opportunities, etc.
• Engage members by understanding their buying attitudes, drivers and needs in order to build loyalty through a collection of positive experiences.
• Report on marketing ROI through our CMS and email (LyrisHQ) programs.
• Drive revenue by collaborating with product, technology, marketing and member relations teams on ad hoc and ongoing projects as necessary.
• Perform work in a positive and professional manner.
Knowledge, Skills and Abilities:
We’re seeking someone with superior strategic marketing experience and a customer-centric mindset. Someone with proven management experience, a killer set of analytical skills, and a proven track record of driving results.
• At least 7-10 years work experience in marketing or related field
• Prior marketing experience at an established technology or services company preferred
• Superior analytical skills and exceptional attention to detail
• Data-driven and results-oriented
• Knowledge and use of website analytics tools
• Knowledge and use of SEO
• Experience with social media a plus
• Experience with a website CMS and email marketing tools (LyrisHQ, Exact Target, Eloqua, etc.) is required
• Ability to work in a fast-paced, deadline driven, dynamic work environment
• Comfortable in an entrepreneurial atmosphere with a progressive approach and need for player/coach-type managers
• Demonstrated experience managing and mentoring teams
• Music industry experience is a huge plus, passion for music is a must
To apply please send us your cover letter and resume by email to jobs@sonicbids.com and be sure to reference the appropriate job title in your note. When submitting help us get to know you a little better by answering the following questions:
1. If we gave you control of the office sound system, what would you play?
2. What’s the last concert/show you attended?
3. What one product or gadget can you not live without?
4. Which blog(s), newspaper(s), magazine(s), etc. do you read on a regular basis?
Details
Location: Boston, Massachusetts United States
Type: Full Time
Posted: 25 Sep 2009
Contact Information
Name: Michelle Desaulniers
Email: jobs@sonicbids.com
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