The Marketing & Online Communities Conference is an invitation-based event held at the exclusive Tribeca Grand in New York City on November 5th, 2008. The conference will bring together thought leaders from the marketing and online community sectors to discuss marketing challenges – and unprecedented opportunities – in online communities.
Online communities offer many unexplored relationship-building opportunities for marketers. They also present several significant hurdles: marketers are often uncomfortable with new and unproven community marketing models, brand managers are tasked with quarterly progress, while also trying to build long-term relationships, and online communities are concerned about marketing efforts detracting from the community’s experience and culture.
If you are an agency seeking to better understand the possibilities of online communities, a brand manager looking to engage in community-building activities, or a community expert seeking to expand marketing relationships, this conference will be of value.
9:00 – 10:10: Introductions / Session 1: Designing for Conversation
Bill Johnston – Forum One Networks
Heather Gold – subversive.com
10:10 – 10:30 Break
10:30 – 11:30 Session 2: The Social Web: How Consumers and Brands are Connecting Online
A discussion from the perspectives of both the consumer and the brand on what happens when consumers and brands connect online.
Elisa Camahort Page – BlogHer
11:30 – 12:30 Session 3: Secrets of Successful Community Campaigns
Gain insight into how successful community marketing campaigns work, and how the concept of a “campaign” is changing as customers are given (taking?) a voice and engaged in the conversation.
Heather Luttrell – 3jane / indieclick
Belinda Lang – American Express
12:30 – 1:30 Lunch
1:30 – 2:30 Session 4: Community Generated Media: Giving Customers a Voice and Companies Insight
The session explores the power of CGM (with a focus on rich media), how consumers are creating buzz and exerting influence, and how companies are learning from their communities.
David Rubinstein - ExpoTV
Michael Leifer - Swirl
-The Role of PR: Public Relationships - Brad B McCormick – Porter Novelli
-Moderating Your Brand – Mike Passcucci - Mzinga
-Brand Monitoring in A Web 2.0 World – Steve Broback – Parnassus Group
4:00 – 5:00 Session 5: Integrating Customer Communities in to the Marketing Mix
Peter Friedman, Moderator – CEO - LiveWorld
Panelists TBD
Panel discussion on the most significant trends in community-based marketing and community business models as we look ahead 24 months.
5:00 – 7:00 Reception in the Sanctum Lounge
Evening: Free for dinner in NYC
If you would like to request an invitation to this year's event, to suggest topics, or to learn more about sponsorship opportunities please contact Bill Johnston.
