Heather Luttrell
3jane and IndieClick
http://www.3jane.com
http://www.indieClick.com
Heather Luttrell is President of IndieClick, part of the marketing division of 3jane IndieClick. She is the Chief Revenue Officer of 3jane IndieClick.
3jane IndieClick is an interactive agency with a unique knowledge of what works in the online world. 3jane IndieClick's expertise in design, development, technology, marketing and ROI services provides clients with the ability to launch relevant, beautiful, and effective online products and services and make money.
IndieClick works with thousands of advertising clients and agencies to help them effectively target and communicate with the elusive and profitable 13-35 year old tastemaker audience, through IndieClick's network of 200 film, music, culture and community destinations, representing 50 million unique users and 3 billion impressions monthly.
Prior to working with 3jane IndieClick, Ms. Luttrell worked in the Global Interactive Strategy group for American Express, integrating their nine product lines around interactive strategy, and recommending strategic investments to the CEO. Ms. Luttrell was founder and CEO of Pangeea, online volunteering and philanthropy platform. Prior to starting her own company, she worked on the investment portfolio of founding COO of Priceline, Jesse Fink.
For many years, Ms. Luttrell was a valuable senior member of KPMG Management Consulting, where she led client and internal projects to develop strategies, pricing, structure and methodologies including their equity investment program "Greenlight." Ms. Luttrell joined KPMG from prestigious New York customer analytics boutique, First Manhattan Consulting Group. She started her career at Law and Economics Consulting Group.
Ms. Luttrell holds a BA in Economics from Claremont's Scripps College, which she attended as a Founder's Scholar with a National Merit and American Legion of Honor scholarship. She has been a speaker at CommunityNext and the "Future of Online Advertising" conferences on trends in online advertising.
Heather Gold
subvert.com
http://www.subvert.com
Driven to comedy by law school, Heather Gold continues to mix mind with matter, never doing the same set or show twice. Heather's unique style is a reflection of her unorthodox artistic path, reflecting her studies at Yale, Northwestern Law, Groundlings, improv legend Cynthis Szigeti and years in the geek and entrepreneurial culture of Silicon Valley.Heather has the unique ability to make connections between the most unlikely things, and create an immediate intimacy with any audience. Her monologues and riffing stand-up performances fuse personal stories, social observation and conversation. She counts Paul Mooney, Uncabaret, Alice Waters and the Internet among her influences."People are interested in each other. Performance has always been a way of having a unifying collective experience. Today, live performance has an opportunity to do what Congress, towns, big media and perhaps our courts are failing to do: Be a public space in which we can be our whole selves together. This is theatre as commons." Heather's hosted Austin Gay Pride, written for actor Alan Cumming and starred in her debut solo show—"I Look Like An Egg, but I Identify As A Cookie"—in which she bakes chocolate chip cookies with the audience. Cookie ran for over a year in San Francisco and was named Best of the Bay by The Oakland Tribune and recognized by Curve magazine in 2004 with their National Theatre Award. Heather won this award in 2005 for The C Word, co-written and performed with Jen Kober. In 2006, Cookie played at invitation at Ars Nova, one of Off-Broadway's hottest new theatres, which has worked with comic talents like Sarah Silverman, Sandra Bernhard and Julia Sweeney. Heather emcees and performs for venues and clients across North America, and contributes to magazines and newspapers like The San Jose Mercury News and the Toronto Globe & Mail. She is currently at work on her second show The Law Project, which has won grants from the Zellerbach Family Foundation and Theatre Bay Area, and her surprisingly-named talk show The Heather Gold Show which has been compared to This American Life in real-time and is happens live monthly in San Francisco and online.
David Rubinstein
ExpoTV
http://www.expotv.com
In his role as vice president of media sales at ExpoTV, David works to engage brands in the robust consumer conversation taking place amongst the site’s users by overseeing all interactive media, sponsorship and cable video-on-demand sales.
Prior to joining the team at ExpoTV, Rubinstein served as senior category director at Yahoo!, where he supervised company engagements with top technology and telecom advertisers such as HP, Dell, and ATT, and identified opportunities to drive category revenue growth. During his time with the company, David released several groundbreaking research studies, which are considered must-reads for executives seeking to understand the impact of online advertising on offline sales. He also met regularly with Fortune 100 advertisers to discuss their online initiatives, competitive landscape, and online success metrics.
Prior to his tenure at Yahoo!, Rubinstein developed and executed account strategy for wireless carriers and manufacturers at competitive intelligence firm Current Analysis. He also served as director of product management for Telephia (now Nielsen Mobile).
David has a BA in Political Science from Colgate University and an MBA from the F.W. Olin Graduate School of Business at Babson and is a regular speaker at industry events such as CES and the CEA industry forum.
A blogging pioneer and marketing executive with 18 years of experience in Silicon Valley, Elisa Camahort Page leads all events, marketing and public relations for BlogHer while working as COO to ensure that all company operations deliver on the BlogHer mission. Elisa was at the vanguard of professional and business blogging. Among the seven blogs she writes are blogs with personal, professional and political focus areas. Elisa opened her own high-tech marketing consultancy, Worker Bees, after a successful career as a marketing executive in the cable broadband sector. Her most recent corporate position was Senior Director of Product Marketing at Terayon Communication Systems, where she managed multiple product lines, senior product management staff, and multi-million dollar budgets. In addition to her many personal blogs, Elisa is a frequent public speaker and is widely read as BlogHer's conference leader and reality television editor.
Peter Friedman
LiveWorld
http://www.liveworld.com
Peter founded LiveWorld, Inc. in April 1996. With 20 years experience in the executive offices of Fortune 500 companies, he connects strategic and operating strategies, as well as financial metrics, to community strategy. Peter sets the LiveWorld vision and directs overall operations. He is an executive sponsor for several of LiveWorld’s major accounts, working with clients to define how our services will directly support the client’s business objectives, as well as developing creative concepts for the programs. He is one of the few Internet executives to have launched and managed multiple online services on a global scale. His background is an unusual mix of creative, business, entrepreneurial, and corporate, but has always focused on bringing people together in successful collaboration. Prior to founding LiveWorld, Inc., he was the vice president and general manager of Apple Computer’s Internet/Online Services business unit. He oversaw the creation, launch, and growth of Apple’s online services, including AppleLink, Apple’s global online loyalty marketing and customer support community service, and eWorld, a consumer service based on AOL technology and Internet services such as Salon. During his 12-year tenure at Apple, his responsibilities also included managing Business Systems Marketing and product line management in Apple’s Macintosh division.
Peter holds a Bachelors degree in American History from Brown University, and a Master’s in Business Administration from The Harvard Business School.
Michael Leifer
Swirl
http://www.swirl.net
Michael Leifer has worked successfully in the Sustainable, Research, Publishing, Production, Healthcare, Technology and Marketing Fields. He is an expert at building markets for clients to increase their customer acquisition and retention.
He really started his pioneering career in college, graduating from UCLA as a Cultural Anthropologist, only after co-founding the UCLA World Arts and Cultures Major. Soon thereafter, he became the VP of Marketing for "The Brentwood Bla Bla" and "In Beverly Hills" Magazines, utilizing guerilla street theater, PR and direct marketing tactics to increase the subscription base over 500% and quadruple its advertising revenue. With an eclectic career start, Michael was the Director of Word Processing at Price Waterhouse in Century City from 1993-95 and at the same time he created and produced "The Mighty Thunder Lips", a theatrical music group. In 1996, Michael began to help assist with live online chat show productions for iXL working on: Real Hollywood’s "Ain’t It Cool News!", Yahoo! Live Chat, the Blockbuster Hour, the Globe and WebMD.
In 1997, his Aunt Rory Leifer passed away from Cancer and together with his Uncle Alfred formed Cancer411.org. Michael brought on Erin Brockovitch as the Celebrity Spokesperson, built one of the most comprehensive Cancer information resources available for patients and their families to date, produced 5 weekly live cancer treatment chat and audio programs, penned business deals with Healthology, iVillage, NexCura and Oncology.com, which enabled the site to become the top 1st and 2nd natural search results for "Cancer" on Yahoo! without spending a single dollar in media. In 1999, Michael formed C3Live, a webcasting and syndication company and produced live streaming Celebrity A-list events with Microsoft, and syndicated them via Yahoo! Broadcast.com, utilized MTV production crews, and worked with Red Bull, Absolut and other spirit brands.
In 2000, he formed Guerilla PR, Inc. a non-traditional advertising and media company focused on pull-style viral marketing vs. push advertising. The agency blended Stanford Research Institute VAL’s psycho-demographics, direct engagement marketing, quantifiable metrics and Anthropological targeting. Some of his clients included: Sony, Nestle, General Mills, Pillsbury, Isuzu, Coca-Cola, Napster, Viacom, Yahoo!, Jim Beam and Dwell Magazine. In 2008, Guerilla PR won the Ad-Tech Best Social Media Marketing Campaign for their work for Wacom in building a market of young creative enthusiasts both online and offline. Recently, Swirl acquired GPR and Michael is now the Executive Director of Social Media where he brings his innovative approach and vast experience to bear on all Swirl’s clients.
Belinda Lang
American Express
http://www.americanexpress.com
Belinda Lang is Vice President of Consumer Marketing Strategy in the Consumer Card Services Group (CCSG) at American Express, where she has held various leadership roles in marketing, business development and information management during her 23 years at the company.
In her current role, Belinda is responsible for the development and execution of consumer card positioning and product line strategies from marketing and branding to communications and the overall consumer experience. In this role, Belinda developed and launched American Express’ first significant community-based online cause marketing initiative, Members Project in 2007. For two years, Members Project has enabled Cardmembers to collectively choose a project idea to make a difference in the world, to be funded by American Express. Belinda also played a key role in driving the launch of American Express’ Partners in Preservation Program which is dedicated to preserving sites in the U.S. and around the world in partnership with the World Monuments Fund and the National Trust for Historic Preservation.
Prior to her current role, Belinda was Vice President of Co-brand Card Portfolios and New Product Development, which included oversight of the Delta, Hilton, Starwood, ShopRite and Bank of Hawaii portfolios. Earlier in her career, Belinda held marketing leadership roles developing new cross-selling and distribution channels and new business ventures. Belinda also launched American Express’ Membership Rewards program, expanding and rebranding the original Membership Miles airline program, drove crucial growth during the early stages of American Express’ Consumer Lending business and Establishment Services.
Belinda received her M.B.A. from New York University, a M.Sc. in Occupational Therapy from Columbia University and a B.A. with Honors in Art History from McGill University.
