EVENT SCHEDULE
We use a unique format of initial, brief presentations followed by roundtable discussion.
Thursday, March 19th
8:00 - 9:00: Registration / Breakfast
9:00 - 10:00: Introductions & Welcome
Bill Johnston – Chief Community Officer, Forum One Networks
10:00 - 11:00: Session 1 / Community Strategy: Thriving in a Challenging Economy
The economy is in a state of flux, but interest in and use of online communities and social media has never been higher. Hear from two leading CEOs about how they are guiding their community-based businesses through the economic challenges, and hear about the opportunities they see on the horizon.
Session Lead: Thor Muller, CEO – Satisfaction
Session Lead: Nova Spivack, CEO & Founder, Radar Networks / Twine.com
11:00 - 11:30: Break
11:30 - 12:30: Session 2 / Managing Your Online Community Ecosystem
Smart community strategists think beyond the gates of their community destination. Hear how Digg and Salesforce.com engage their community on and beyond their destination sites.
Session Lead: Jen Burton, Community Manager - Digg
Session Lead: Erica Kuhl, Title – Salesforce.com
12:30 - 1:30: Lunch
1:30 - 2:30: Session 3 / Measuring & Improving Community Performance
The value of online community building activities can be difficult to quantify for many organizations. Sylvia and Mike will provide specific examples and guidance on how to quantify community performance, and use that data to improve community engagements.
Session Lead: Sylvia Marino, Executive Director - Community Operations, Edmunds.com Inc.
Session Lead: Mike Rowland, President – Impact Interactions
2:30 - 3:30: Session 4 / Break Out Sessions -
Breakout 1: Context & Reputation
Session Lead: Randy Farmer - MSB Associates
Breakout 2: Sourcing Innovative Product & Service Ideas from Communities
Session Lead: Sonali Shah - University of Washington Business School
Breakout: 3 TBD
Session Lead:
3:30 - 4:00: Break
4:00 - 5:00: Session 5 / Embracing Community & Social Media: Getting
Key Departments and Execs Engaged
Internal stakeholder buy in and commitment is key to a successful and sustainable community strategy. Get perspective from two senior community strategists who regularly have to make the case for online community.
Session Lead: Sindy Braun, Title - VMWare
Session Lead: Diane Davison, Director, Customer Success and Community - Cisco
Friday, March 20th
8:00 - 9:00: Registration / Breakfast
8:00 - 9:00: Community and Good Ideas Demos (open podium)
9:00: Introductions
9:00 - 10:00: Session 6 / The Business of Online Community
Businesses that rely on their communities face many business challenges, but also have many unique opportunities. Hear the perspectives of senior leadership from two leading online brands.
Session Lead: Allen Blue, Co-Founder - LinkedIn
Session Lead: Craig Warner, Title - Google
10:00 - 11:00: Session 7: Gleaning Insight From Your Community Ecosystem
This session will focus on gleaning insight and measuring value you’re your entire community ecosystem, from your hosted community to mass social media.
Session Lead: Matt Warburton - Independent Practitioner
Session Lead: Barbara Lewis - Marquant Analytics
11:00 – 11:30: Break
11:30 – 12:30: Session 8: On the Horizon - Panel Discussion
A panel discussion about emerging trends shaping the business of online community in the next 12-18 months.
Moderator: David Silver, Co-founder - Athena East
Panelist : Dave Sickert, Chief Envisionary - A Million Cooks
Panelist : Sean Bell, Director of Community Solutions - HiveLive
Panelist : Bill Schreiner, Executive Vice President - Folio Investing
12:30 - 1:00 Conference Close and Wrap up
If you would like to request an invitation to this year's event, to suggest topics, or to learn more about sponsorship opportunities please contact Bill Johnston.
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