EVENT SCHEDULE
We use a unique format of initial, brief presentations followed by roundtable discussion.
Thursday, October 8th
8:00 - 9:00: Registration / Breakfast
9:00 - 10:00: Introductions & Welcome
Bill Johnston – Chief Community Officer, Forum One Networks
Joi Podgorny - Head of Community, Mindcandy
10:00 - 11:00: Session 1 / Big Communities to Tackle Big Problems
Many of the largest problems facing the planet (economics, environmental, security) are transnational. National governments are limited in how they can respond. Multilateral organizations are slow and constrained. Do online communities offer a new approach to global problem solving?
Session Lead: Austin Heap – Haystack
11:00 - 11:30: Break
11:30 - 12:30: Session 2 / Turning to the Crowd: Ideas and Contest Sites
How can you generate great ideas and enthusiasm for your organization at low cost?
Session Lead: Anil Rathi, Idea Crossing
Session Lead: Ryan Wilson, XPrize
12:30 - 1:30: Lunch
1:30 - 2:30: Session 3 / What You Need to Know About the Mobile Communities Revolution
As mobile usage explodes, the importance of mobile communities is increasing dramatically. We’ll review experiences from Obama to Armani to the American Cancer Society and demonstrate the coming wave of change that will impact your organization.
Session Lead: Kevin Bertram, Distributive Networks
Session Lead: Miles Orkin, American Cancer Society
2:30 - 3:30: Session 4 / Social Marketing & Advertising
Communities and traditional forms of marketing and advertising have historically acted like oil and water. Progress is being made by innovative organizations that involve the community in feedback, permission-based programs and even advertising creation.
Session Lead: Paul Levine, Current.com
Session Lead: Bruce Smith, Answers.com
3:30 - 4:00: Break
4:00 - 5:00: Session 5 / News Communities
While the importance of PR and marketing hasn’t changed, the ways to influence major news sites has transformed radically. We’ll discuss the news landscape and what it means for your organization.
Session Lead: Lila King – CNN.com
Session Lead: Chris Tolles – Topix.net
Friday, October 9th
8:00 - 9:00: Registration / Breakfast
8:00 - 9:00: Community and Good Ideas Demos (open podium)
9:00: Introductions
9:00 - 10:00: Session 6 / Social “ME”dia: Employees as Advocates
How does an organization combine employee passion with social media tools to meet organization goals?
Session Lead: Erika Kuhl, Salesforce.com
Session Lead: Lucia Willow – Pandora.com
10:00 - 11:00: Session 7: Break Out Sessions
11:00 – 11:30: Break
11:30 – 12:30: Session 8: Operationalizing Social Media - Reshaping the Organization
As social media and community programs move form short term, tactical engagements to longer-term business strategies, organizations must transform to take full advantage of the possibilities. Hear about the topography of the “social organization” from our panel of experts leading the charge to transform their organizations via social media.
12:30 - 1:00 Conference Close and Wrap up
If you would like to request an invitation to this year's event, to suggest topics, or to learn more about sponsorship opportunities please contactBill Johnston.
