Social Media Strategy Services

There is a rich ecosystem of social media touch points and activities for organizations to engage in. On the one hand, interest and participation in social media grows every day. On the other hand, trying to make sense of the opportunities that social media presents can be overwhelming for an organization. Worse, if engagements in social media are not aligned with your organizations goals, and your audiences’ needs, social media participation can be unproductive, or even damaging. Forum One works with you to develop clear goals for your social media programs, and to connect with your audience to establish where and how they wish to be engaged. The services listed below can be offered as a comprehensive project, or individually as stand alone projects.

Introduction to Social Media
Forum One conducts in person or web-based sessions to introduce your organization to key social media concepts. The sessions include an overview of relevant social media sites, the key activities and opportunities of these sites, and case studies illustrating examples of successful social media engagements.

• 1-2 hour Interactive sessions, balanced by presentation and discussion
• Access to social media guide materials after the session (via wiki)
• Archive of web-based presentation (audio / video)

Participation Guidelines and Policy Development
Forum One develop social media participation guidelines and creates a formal policy on social media participation, based on current industry best practices and your organization’s employee and web policies.

• Forum One Interviews with key organization stakeholders
• Forum One reviews current employee, media and web policies
• After policy development, Forum One assists with policy communication and roll out

Training and Certification for Social Media Participation
Interactive, accessible and enjoyable social media training based on your organization’s social media strategy. Includes curriculum development based on participation in key social media sites.

• Forum One conducts kickoff meeting to establish organization goals and training needs for social media participation
• Forum One conducts a series of 1-2 hour Interactive sessions, balanced by presentation and discussion
• A wiki-based resource site compliments the step-by-step training
• Archive of web-based presentations (audio / video)
• Certification of employees after completing training curriculum

Monitoring and Engagement
To develop a comprehensive social media monitoring and engagement program, Forum One starts by interviewing key stakeholders and communications staff, in order to establish goals for a social media monitoring program, as well as key topics and sites to monitor. Forum One then develops a monitoring dashboard, as well as workflow and staffing recommendations. The second phase of the program is analysis and response, create programs to monitor, analyze and engage with participants in the social media ecosystem. Finally, Forum One conducts training for key internal staff. Some organizations choose to partner with Forum One for ongoing management services.

• Forum One meets with key stakeholders and communications staff
• Forum One develops monitoring and response dashboard, aggregating key social media sources and topics
• Forum One develops staffing and workflow plans for monitoring and response
• Forum One conducts training sessions with staff on monitoring and response dashboard and best practices

For more information, please contact Bill Johnston.